Stage: Build
Business Development
From idea to execution, with the numbers attached
The problem
Why this work exists
Strategy work usually fails at the handover. A consultant delivers a document, the document describes a destination, and nobody can say what happens on Monday morning. Meanwhile the real constraints go unexamined: working capital, the three people who actually know how the business runs, a market that behaves differently from the deck. A plan that ignores those is not a plan.
Strategy that ends in an operating plan, not a slide deck: business design, expansion, profitability and the brand that carries it to market.
How we work
The method
Durations are typical rather than promised. They depend on the state of your records and how quickly decisions can be made internally.
- 012-3 weeks
Business diagnostic
We examine the business as it currently operates: unit economics, customer concentration, margin by product and channel, capacity limits and the informal processes that hold everything together. Most engagements find the binding constraint is not where the client expected.
- 022-4 weeks
Market and opportunity analysis
Addressable demand, competitor positioning, pricing headroom and the regulatory conditions of entry for each market or segment under consideration.
- 032-3 weeks
Strategy and financial modelling
We build the growth options as financial scenarios (capital required, break-even point, downside case), so the decision is made on economics rather than enthusiasm.
- 041-2 weeks
Execution plan
The chosen strategy becomes a sequenced plan with owners, budgets, milestones and the specific decisions that trigger the next phase.
- 05Ongoing
Implementation support
We stay through execution, reviewing performance against the model, adjusting where reality differs, and escalating early when a milestone is drifting.
What this covers
Capabilities
Business plan development
Investor-grade and operational business plans, each built on a three-statement financial model rather than a revenue assumption.
Business diagnostics
Structured assessment of commercial, operational and financial performance that identifies the constraint actually limiting growth.
Business expansion strategies
New markets, new locations, new product lines and franchising, assessed on capital efficiency and not just market size.
Profitability strategies
Margin recovery through pricing architecture, product and customer rationalisation, cost-to-serve analysis and channel mix.
Branding and imaging
Positioning, identity, messaging and the brand system that keeps a growing team communicating consistently.
Social media management
Channel strategy, content production and community management, measured against pipeline contribution rather than follower count.
Ideation to execution support
For founders at concept stage: validation, business model design, minimum viable offer and route to first revenue.
Deliverables
What you actually receive
- Business diagnostic report naming the binding constraint
- Market and competitor analysis with pricing headroom assessment
- Three-statement financial model with scenario testing
- Business plan, investor-grade or operational
- Sequenced execution roadmap with owners and milestones
- Brand strategy, identity system and messaging framework
Outcomes
What changes in the business
- 01Growth decisions made on modelled economics rather than assumption
- 02A plan specific enough that the management team can act on it without further interpretation
- 03Margin improvement from pricing and mix before any new capital is deployed
Sector context
Where this pillar does the most work
Questions
Before you get in touch
We already have a business plan. Do we need another one?
How is this different from an agency doing our branding?
Do you work with pre-revenue businesses?
What usually comes next
Related pillars
- Fund
Business Funding Access
We get your business ready for lender and investor scrutiny, then run the raise itself to a close: grants, debt, equity or partnership.
- Systemise
Business Process Management & Automation
Process mapping, redesign and automation, including applied AI, that removes manual effort, shortens cycle times and makes operations legible.
Talk to someone who does this work
A first conversation is diagnostic, not a sales call. We will tell you what we think the problem is, and whether we are the right people for it.
